Hi — I run this from Brunswick Heads, and I tidy up websites & Instagrams for trades, salons, and detailers around the Northern Rivers.

Your website shouldn't look forgotten.

Most local businesses don't need a giant marketing retainer or someone running their ads. They need the phone number to be obvious, the services to be clear, and the profile to look like the work they actually do. That's the whole job.

Pilot pricing while I'm testing the service. — no fake case studies.

OFFER POST
The usual suspects

Most local businesses don't need a giant marketing setup.

They need a clean site, obvious service details, a working contact path, and a profile that matches the quality of the work. Here's what I see most often.

01

Outdated website

Old spacing, tiny text, weak images, or a homepage that feels forgotten. Customers leave before they even see your services.

02

Weak mobile layout

Customers visit from a phone, but the page is hard to scan or use. The phone number, address, and booking link are all a pinch-to-zoom away.

03

No clear next step

The phone number, form, booking link, or service area is buried. A visitor who was ready to call gives up after three scrolls.

04

Messy Instagram

The business does good work, but the profile does not make that obvious. Random highlights, vague bio, no clear offer.

Try it on your site

Get a live AI preview of your own site.

Paste your website below. The AI reads the actual page and gives you a plain cleanup direction — sector guess, score, 3–5 specific fixes, and the smallest package that fits. No signup, no email.

Free, no signup. Takes ~10–20 seconds. The AI reads your actual page.

Paste your website above and the AI reviewer will read it and give you a plain cleanup direction — the kind a real preview would give.

Sector guess0–100 score3–5 fixesPackage rec
Or — see what a typical cleanup looks like

Before → Direction, by service type.

The preview is not a fake audit. These are the kinds of practical changes a preview recommends. Drag the handle to compare.

Direction

Make the main service, phone CTA, and service areas obvious.

yourplumber.com.au
24/7 EMERGENCY PLUMBING
Fast, reliable plumbers across the Northern Rivers.
Call 0491 570 110
Book online
REPAIRS
Tap to book
INSTALL
Tap to book
MAINTENANCE
Tap to book
Service areas: Byron Bay · Ballina · Lismore · Mullumbimby · Lennox Head
yourplumber.com.au
Welcome to
Smith & Sons Plumbing

Family owned business with over 20 years of experience serving the local community. We pride ourselves on quality workmanship and friendly service. Call us for all your plumbing needs.

· About us
· Services
· Gallery
· Testimonials
· Contact
· Links
© 2018 Smith & Sons Plumbing. Phone: 02 5550 1234 (office hours)
Vague hero — no services visible above the fold
BEFORE
DIRECTION

Drag the handle — or tap either side on mobile.

The work

One core sprint, two useful add-ons.

I keep it simple on purpose — a local business owner should be able to tell what they're paying for in one read.

Main offer01

Website Makeover Sprint

A focused refresh or rebuild of the key pages customers actually use: homepage, services, about, contact, and one extra page if needed.

  • 3 to 5 page refresh or rebuild
  • Mobile-friendly layout
  • Clear service sections
  • Click-to-call buttons
  • Contact form direction
  • Basic local SEO setup
  • Client keeps website and domain ownership
Request a website preview
Add-on02

Instagram Makeover Pack

A one-time cleanup for businesses that already post sometimes but need the profile to look sharper.

  • Bio rewrite
  • Profile cleanup
  • Highlight structure
  • Highlight covers
  • Simple branded post and story templates
  • Link-in-bio direction
Request preview
Add-on03

Template Packs

Editable Canva-style templates for offers, promos, reviews, stories, and simple ad creative mockups.

  • Offer posts
  • Service promos
  • Before and after posts
  • Review posts
  • Story posts
  • Template creation only, not ad management
Request preview
Who I build for

Tools, chairs, counters, studios — not startup fluff.

The cleanup has to match the kind of business customers already see in person: practical, clear, and easy to trust.

🔧

Trades

Plumbers · electricians · cleaners · landscapers · roofers

Lead with the main service, make the phone number obvious, show the service area.

Salons

Hair · skin · nails · clinics · gyms · studios

Cleaner profile, structured highlights, and a booking link that actually works.

Studios

Pilates · yoga · photography · music · creative

Show the work, the room, the timetable. Make enquiry the obvious next step.

Detailing

Car detailers · mechanics · mobile services · hands-on work

Templates for offers, reviews, before/after. Consistent without ad management.

Honest pricing

Simple prices while I'm testing the service.

Start with a free preview. If the cleanup makes sense, pick the smallest package that fixes the problem — nothing more.

Preview first

Quick Preview

A short direction before you decide whether a makeover is worth doing.

Free
  • Current link review
  • Cleanup direction
  • Suggested service
Start with a free preview
Most common

Website Makeover Sprint

For simple local service sites that need clearer pages, mobile layout, and contact paths.

$395AUD pilot
  • 3–5 core pages
  • Mobile layout
  • Contact buttons and forms
  • Basic SEO titles
  • No ecommerce or custom apps
Request preview
Profile cleanup

Instagram Makeover Pack

A one-time profile cleanup for businesses that already post but need a sharper first impression.

$149AUD pilot
  • Bio rewrite
  • Profile cleanup
  • Highlight structure
  • Highlight cover direction
  • Post/story template direction
Request preview
Editable assets

Template Pack

Editable Canva-style templates for offers, reviews, stories, promos, and before/after posts.

  • Offer and promo posts
  • Review/story templates
  • Before and after layouts
  • Editable Canva-style files
  • No ad management
$149
AUD pilot
Request preview

Pilot prices are for simple local service businesses while the service is being tested. Bigger rebuilds or platform moves are quoted after the preview.

What's in the handover

A practical cleanup package, not a vague marketing plan.

The preview shows the direction first. If you go ahead, the finished work gets handed back in a way your business can keep using — no lock-in, no ongoing retainer.

01

Preview direction

Plain notes on what should be cleaned up and which package fits best.

02

Cleaned assets

Updated website pages, profile direction, or reusable template layouts.

03

Handover notes

Simple notes for what changed and how to keep using it afterwards.

04

Client ownership

The account, domain, and final assets stay with the business.

Example previews

Realistic cleanup notes — not fake case studies.

These show the kind of judgement a preview actually gives you. Tap a card to flip it and see what I'd point out.

The flow

Send a link, get a direction, decide on the build.

The whole point is to keep this easy: a preview first, a practical cleanup second, and no marketing package you didn't ask for.

  1. 01

    Send the current link

    Website, Instagram, examples, or anything you already have.

  2. 02

    Get a preview direction

    I send back plain notes on what should change before any full build starts.

  3. 03

    Approve the style

    I clean up the website, profile, or templates once the direction makes sense.

  4. 04

    Keep using it

    You keep ownership of the account, domain, and final assets.

Is this the right fit?

Different options suit different jobs.

MLG Content

A good fit when you want a practical cleanup, a preview first, and final assets you can keep using.

  • Preview first
  • Practical cleanup
  • You keep ownership
  • No retainer

DIY builder

A good fit when you have time to build, write, test, and adjust the page yourself.

  • Build it yourself
  • Free or cheap
  • Time investment
  • Learning curve

Full agency

A good fit when you need a broader strategy, ongoing support, campaigns, or a bigger custom build.

  • Broader strategy
  • Ongoing support
  • Campaigns
  • Bigger custom build
Before you ask

Quick answers before you send a link.

The service is meant to stay easy: a preview first, a practical cleanup second, and no marketing package you didn't ask for.

Send me a link

Quick preview before any full build.

Send the current website, Instagram, or template idea. I'll look it over and reply with a plain direction before any full makeover starts — no pitch, no obligation.

1
2
3
Send linkAbout youMessage

Anything you already have — website, profile, examples you like.